Recently, Oriental Yuhong has made a new breakthrough in the Malaysian retail channels and building renovation market. By August, more than 500 hardware stores in Malaysia had established retail channels of Oriental Yuhong products. In this first half year, the cumulative sales performance was 2.2 million yuan, and unshipped orders were 800,000 yuan, which shows that sales market responds warmly.
Malaysia located at the crossroads of Southeast Asia, as an important support point of the "Maritime Silk Road", has a huge market space in infrastructure construction and building renovation. Oriental Yuhong began to conduct some Chinese-invested programs in Malaysia from 2014, and then gradually developed the local engineering channel business partners in Malaysia by the help of The Belt and Road Initiative. Oriental Yuhong Malaysia Company was registered in 2016. The next year (2017), Oriental Yuhong and China Railway Group Malaysia Company signed a strategic framework agreement to promote the process of internationalization of both parties. Oriental Yuhong successfully held a product conference in Malaysia on November, 2018, at which local agents signed a contract amounting to 4.2 million yuan, which attracted great attention from the industry .
Oriental Yuhong towards the world market has gained market recognition by professional products and perfect supporting system services, and gradually extending the scope of cooperation to more than 500 end-users of civil building materials. It is the localization process of Oriental Yuhong in Malaysia. Meanwhile, it is also the key performance of sales channels in the civil construction market.
In recent years, the pace of Oriental Yuhong internationalization has become more and more firm. In Malaysia, it has actively participated in the construction of many large-scale projects, such as Golden Gulf, The First World Hotel, R&F Princess Cove, East Coast Rail Line, Forest City and so on, effectively expanding the development of the construction market in Malaysia and even the whole ASEAN countries. In the future, Oriental Yuhong will continue to promote the development strategy of internationalization and fulfill its corporate mission overseas.